My Background

It all started when I was born in Nelson, New Zealand... Just kidding, I won't go back that far.

But something fun people don't expect from me is that I didn't start out in the digital or design world. My formal university qualification is a BSc in Ecology and Biodiversity and Marine Biology + A Certificate in Captive Wild Animal Management (yes, I know it's a mouthful). I then went into work experience at Wellington Zoo with all the lions, tigers and bears, oh my! My first big job was working in an aquaculture research facility focusing on growing native species for release programs to support wild populations. I also am a certified Vinyasa Yoga Teacher.

So needless to say, I love the natural world, hence why it's important to me that I support genuinely ethical businesses and healers with the goal to help and not just those that use sustainability or health as a marketing buzzword.

Post-science career, my interest working online started blossoming in my mid-twenties when I decided to head off solo and travel the globe.

Through this one thing I found working as a content writer and Pinterest Manager was that a lot of websites weren't user-friendly or designed to naturally convert traffic to potential leads (a good way to lose customers).

So down the rabbit hole of learning the marketing psychology of efficient website design and user experience I went... and WHALA here we are together today.